Website redesign reflects customer-focused strategy

AUTHOR

Unless you’re a first-time visitor to this website, you may have noticed that we recently unveiled a brand new look and feel to the Ursa Space brand.

The redesign was inspired by the decision to make our interfaces more elegant, but also to reinforce the role we play in the Earth Observation industry.

We want to make it easier for people to get their hands on promising satellite data, so they can quickly turn insights into action, helping to solve some of the most pressing problems facing the planet today.

Data is being churned out on a scale previously unimaginable thanks to the space & satellite revolution. Different parts of the space industry’s ecosystem — from rockets and satellites to ground stations and cloud computing — have taken giant leaps forward.

That’s great news for humanity, but only if this opportunity isn’t squandered.

What’s standing in the way?

A critical, though often overlooked aspect has been user experience. Products weren’t necessarily designed with user experience in mind, a legacy of the days when the pool of customers was smaller and more technical.

That needs to change, leading us back to Ursa Space’s origins, which can be summed up here:

What exactly are we doing to help connect consumers with satellite data? Our efforts, refocused in the  newly designed website, can be boiled down to three key words:

  • Simplify
  • Customize
  • Educate

Simplify: Our team consists of satellite data experts, so you can focus on doing what you do best. We acquire imagery of locations that matter through our network of satellite partners, then process & analyze the imagery, and finally, deliver the results in an easy-to-use format.

Customize: We realize not everyone is the same. Potential users of satellite data represent a large, diverse group. That’s why we offer three different product types:

Data Marketplace: No setup is needed. Get started today with one of our ready-made datasets covering topics such as auto manufacturing and oil inventories come from our persistent monitoring of over 1,000 locations globally.

Ursa Space Platform: A more interactive experience. The platform allows you to order satellite imagery. Soon you will also be able to run analytics and even create scenarios of your choosing by selecting key parameters (e.g. locations, time periods).

 

Custom Data Solutions: A bespoke solution. Some problems require a more hands-on approach. Tell us what, where and when you need to know about a change anywhere in the world, and we do the rest.

Educate: It’s not enough to discuss satellite imagery technology by focusing solely on its amazing capabilities. People want to hear stories about the problems solved as a result of this technology to understand why they should pay attention.

Our reimagined website aims to support just that. We provide use cases organized by market vertical to illustrate that satellite imagery data isn’t just interesting, but actionable.

Scroll through different examples, which can range by topic and geography, such as:

  • Border dispute along the India-China border
  • Oil spill off the coast of Mauritius
  • The impact of a semiconductor chip shortage on global auto manufacturing
  • Venezuela’s oil exports using “dark” tankers
  • Pipeline right-of-way monitoring

Our blog, with more than 200 articles, is also a resource for delving into these use cases and other stories that connect the data with current events.

While this is a good start, the race is hardly over.

That was the takeaway from a panel session at the Satellite 2021 conference, covered by Space News in article, titled, “Geospatial intelligence companies struggle to educate customers.”

“We have some work to do as a community,” noted Ursa Space’s President, Nicole Robinson, who participated in the panel.

The space & satellite industry needs to spread the word about the problems it can solve, and then offer products with low barriers to entry, she said.

“It would be a complete change for this industry if we made our data more accessible, easier to buy, easier to ingest.”

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